Why is Content Formatting Important?
If your website or webpage looks like a huge chunk of information dumped irregularly without adjusting the white space then we hate to break it to you but you are missing out on your audience.
You may overlook it but your visitors are watching it and exiting your site just because they can’t concentrate on the content because of its arrangement. Your web page should offer a good navigation experience rather than making a user feel stressed and frustrated.
Here are 5 Reasons Your Content Should Be Formatted:
Make your first impression count
If a user stays for about 5-10 sec on your web page, that means something has struck them and made them stay. Everything that’s fancy and well arranged catches the eye of the users. If your first impression goes well then you can expect a user to explore more pages on your website. First impressions are all about clean headings, maintaining white space, short content, supporting images, etc.
Let readers read your valuable content
A scattered and huge chunk of content will only scare your audience away. So no matter how well written your SEO content is, if it’s too much, users are most likely to exit and not read it. Now, SEO content writing is hard and if you are working on it then your readers must read it too. Valuable content should always find its target audience but if your webpage is not well formatted users may never realize the value you are willing to provide.
Don’t let competitors take your target audience away
For instance, you sell cakes. It goes without saying that in a 25 miles radius there are another 20 shops that sell cakes. So if a target user comes on your site for order and all they can find is cluttered content and pictures then they are likely to visit your competitor's website and order. A simple formatting mistake can cost you your clients. Thus, your job is to format your content nicely and make it appealing for your audience.
Web page aesthetics is a factor for conversion
If the conversion is one of your goals then content formatting is an absolute essential. You can't expect users to just come and buy products or services of your website if a meaningless and disorganized content is welcoming them. For instance, you sell antique watches and you have written product descriptions for the same, which is SEO optimized. You have mentioned every piece of information possible but when a user comes all they see is endless content. Do you think they will buy? Just by seeing huge paragraphs, they will exit.
Thus, it's better to optimize beautiful images of clocks then display its features in bullet points, make paragraphs of 2 lines only and keep the content crisp. The SEO content writing here will include all the important keywords too within the product description blended smoothly.
Easy navigation is the key to engagement
The key to engagement on a web page is smooth and eye-pleasing navigation. The whole experience should be light and comforting. Which is not difficult to achieve. Space out your content properly, give proper headings, arrange pointers & paragraphs, and add videos & images to support. Thus, when a user will visit they can scroll through content and may watch a related video to understand what your business is about.
Conclusion:
Content formatting is all about breaking too much information into short and crisp content. This will entice the reader to read about a topic but in sections. Thus, if you want professional SEO content writing services by experts who know the importance of content writing and formatting then we are here for you. The ContentWriting team has prolific writers who can give your content a verve it deserves.